Olympic Skier Eileen Gu Is China's Hottest Commodity
Li Ning Company Ltd South China Morning Post
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A look at Eileen Gu's million-dollar brand collaborations and endorsements
How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled
How China's TikTok, Facebook influencers push propaganda
How China's TikTok, Facebook influencers push propaganda
How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled
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Athletes South China Morning Post
The 50 Most Influential Figures in Sports 2023: Sports Illustrated's Power List - Sports Illustrated
Athletes South China Morning Post
Discover Eileen Gu's million-dollar brand collaborations and endorsements