Benefit launches They're Real! Magnet mascara with virtual event

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!.

Benefit Cosmetics They're Real! Magnet Extreme Lengthening Mascara - Black

Benefit Cosmetics Invests in Virtual Event for Mascara Launch

Lights, Camera, Lashes™ 4-in-1 Mascara - tarte

We Are BMF on Instagram: Benefit Cosmetics' “They're Real

We Are BMF on Instagram: Benefit Cosmetics' “They're Real

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!.

Benefit Cosmetics They're Real! Magnet Extreme Lengthening Mascara - Black

Benefit Make Up

Our bestselling polymer-based tubular formula that volumizes and lengthens. 5 g/.18 oz WHAT IT IS: A tubular, volumizing mascara that forms a water-resistant, 360-degree coating around lashes, dries instantly and cannot smudge or smear. WHAT IT DOES: Better than waterproof, the 24-hour formula stays looking freshly applied yet slides off with just warm water, without leaving residue.

Trish McEvoy High Volume Mascara, Jet Black - 0.18 oz tube

Benefit Cosmetics They're Real! Mascara

Benefit has launched a new 'magnetic' mascara and it sounds

Benefit Cosmetics Invests in Virtual Event for Mascara Launch – WWD