Livestream selling is all the rage in China, but beware, Marketing
How Livestream Shopping Works In China
Louis Vuitton held its first livestream on Xiaohongshu
How livestream shopping works in China, Marketing & Advertising News, ET BrandEquity
Louis Vuitton Launches on China's Xiaohongshu – WWD
Live-streaming in China: luxe dives in, some slip a little – PIG China
How Luxury Can Make Livestreaming Work in China – WWD
Louis Vuitton Men's China Spin-Off Show Sets New Livestream Record – WWD
Can luxury brands find a bedfellow in China's livestreaming?
China E-commerce - Live Streaming Platforms Not to Miss - Launchmetrics
Louis Vuitton's Cultural Strategy Behind Its Spin-Off Show In Aranya
Live-streaming in China: luxe dives in, some slip a little – PIG China