De Beers - Monopoly Broken Australian Diamond Portfolio
The History of De Beers and Diamonds
Why De Beers Couldn't Sell Diamonds to Men, by Yasmine Ghattas (@yasmineghattas)
De Beers and The Global Diamond Industry
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
The marketing strategy that made De Beers a monopoly.
How do you turn a strategy into a tradition?
How do you turn a strategy into a tradition?
Is De Beers' diamond monopoly over? - Quora
Dee Beers Monopoly Case Study, PDF, Diamond
De Beer's Diamond Advertising Campaign: A Research Paper – the blogger dropout