Solved Prior to the 1990's, De Beers diamonds maintained a
The marketing strategy that made De Beers a monopoly.
Why De Beers Couldn't Sell Diamonds to Men
BUSINESS STRATEGY OF 'DE BEERS
A Diamond is Forever – Genius Marketing That Tricked The Whole
De Beers legendary diamond advertising campaign is the 1st and
The Engagement Ring Story: How De Beers Created a Multi-Billion
De Beers Diamonds Reflect a Changing Market - WSJ
De Beers Strategy Over The Years
De Beers buffs its image, but not all see the sparkle - Aug. 25, 2000
Solved Diamonds are forever, but are profits also forever in
Diamonds Are Forever,' and Made by Machine - The New York Times
Case Study DeBeers a monopoly
Diamonds Are Not Rare, They Are Just Expensive
de beers case study — clee à la mode