Eileen Gu's popularity in China makes her luxury fashion's dream

Chinese Women Look at Eileen Gu and Do Not See Themselves

Beautiful' Globalism: Eileen Gu to Be US Olympic Ambassador After Competing for China in Beijing 2022

Eileen Gu - the New Asian! : r/aznidentity

Eileen Gu is the poster child for a new type of Chinese athlete. But one wrong move could send her tumbling

Eileen Gu, 18, poster girl of Winter Olympics, is a Victoria's Secret and Vogue model who snubbed Team USA for China

How Eileen Gu made over US$30 million in luxury endorsements – the Chinese Winter Olympics ski star broke bank as the face of Tiffany & Co. and Louis Vuitton in 2021

Gu's Year: How Eileen Gu Became a Beloved Icon and Controversial Role Model in China

Eileen Gu on fashion, fame and success – the Olympic idol opens up about discrimination, her Chinese roots, Instagram empowerment and modelling for Louis Vuitton and Tiffany & Co.

Olympic Skier Eileen Gu Is China's Hottest Commodity

Eileen Gu cashed in 200 million RMB from global brand sponsorships

mylifestylenews: Tiffany & Co. x Eileen Gu Presents 2023 Chinese New Year Campaign With The Limited-Edition Tiffany T Collection

How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled

U.S.-Born Eileen Gu Calls China Her 'Homeland' After Winning Gold in Beijing