The parent company of Louis Vuitton, LVMH, Prada, and Cartier, a subsidiary of Richemont Group, officially announced the Aura blockchain…

Luxury Brands Louis Vuitton, Prada, Cartier Team to Track Provenance on a Blockchain

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

Cartier owner Richemont calls for shareholders to block LVMH rival from joining board - CityAM

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

Louis Vuitton, Prada and Cartier are getting into blockchain — here's why

Louis Vuitton, Cartier, Prada Push Blockchain Tool to Lure Shoppers - Bloomberg

LVMH, Richemont and Prada Join Forces in Blockchain Consortium ⋆ Opulent Club

Cartier, Prada Link Up with LVMH in Blockchain Alliance