Louis Vuitton blockchain project “beginning of a new era” for luxury brands

Louis Vuitton, Cartier, Prada Push Blockchain Tool to Lure Shoppers - Bloomberg

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

Today in Data: Luxury Brands Go to Blockchain, Discount Retailers Add New Stores and StockX Nears IPO

Louis Vuitton Owner Launching Blockchain To Track Luxury Goods

Four Luxury Brands Bringing Their Loyal Followings to Web3

Louis Vuitton and Christian Dior Owner Unveils Blockchain Platform to Verify Luxury Goods

Life of Luxury: Fashion Turns to Blockchain

Louis Vuitton and Christian Dior Owner Unveils Blockchain Platform to Verify Luxury Goods

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

11 of the world's oldest luxury brands

Fashion and Blockchain: How Louis Vuitton and friends are digitising your threads

Post-epidemic era: How Blockchain Reveals the Stories of Luxury Goods to Consumers - FiO

Fashion and Blockchain: How Louis Vuitton and friends are digitising your threads

Luxury Brands Are Still Embracing Blockchain For Loyalty and Product Authentication Programs