When Hallyu Meets Luxury
Why Luxury Brands are eyeing up the South Korean Market
Mary J. Ainslie on LinkedIn: What Is Hallyu and Why Are Luxury Brands So Obsessed With It?
Dissecting Why South Korea is at The Forefront of Fashion with Kathleen Kye of KYE
Top 5 Startups Capitalizing On The Hallyu Wave
Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
Blessed Stressed And Kpop Obsessed Korea Lover Music Gayo Sweatshirt : Clothing, Shoes & Jewelry
Seoul Searching: The Rise of Korean Fashion
Luxury's (New) Love Affair with South Korea
The Rising Popularity of K-fashion in India, by Sejal Kunjiwal
Why is China obsessed with luxury brands? Status-conscious buyers still covet Hermès, Chanel, Dior and Louis Vuitton – and scholars say it's because of the absence of traditions and rapid urbanisation
The K-pop fans economy: emotional bond, endless support and overconsumption — TFR