Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
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LVMH, Prada Group and Richemont Implement Blockchain Tech, & Chanel to Get Rid of Authenticity Cards? - BagAddicts Anonymous
LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Louis Vuitton, Prada and Cartier are getting into blockchain — here's why
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Fashion Brands Using Blockchain to Combat Counterfeiting
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No more fake copies: Luxury brands to use blockchain that will allow consumers to verify products - The Economic Times
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it