Concept stores and pop-ups are all about discovery and stimulation. In a world where shopping options abound in the digital realm alone, perceptive brands are pushing creative boundaries to weave stories and cultivate inspiring ways of living within compelling physical environments to build deeper connections with their customers - whether through timeless narratives that truly distinguish them from the rest, or innovative displays that excite and engage.
BRANDLife: Concept Stores and Pop-Ups: Integrated Brand Systems in Graphics and Space [Book]
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