The blockchain playbook: From LVMH's Aura to Arianee
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
LVMH, Prada, Cartier Team On Aura Blockchain Consortium For Luxury Goods
Crypto is crashing but the tech behind it could save luxury brands billions
Louis Vuitton and Christian Dior Owner Unveils Blockchain Platform to Verify Luxury Goods
Louis Vuitton and Prada-Backed Aura Blockchain Consortium Names New CEO - Decrypt
Aura Blockchain Consortium announces exclusive knowledge partnership with Bain & Company
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Mercedes-Benz joins the Aura Blockchain Consortium
Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods - CoinDesk
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods - CoinDesk
Louis Vuitton and Christian Dior Owner Unveils Blockchain Platform to Verify Luxury Goods