Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
LVMH creates blockchain technology to track luxury goods and fight fakes
Luxury Powerhouses LVMH, Prada And Richemont Team Up To Launch Blockchain Consortium - Retail Bum
Louis Vuitton and Christian Dior Owner Unveils Blockchain Platform to Verify Luxury Goods
LVMH, Richemont and Prada Team Up for New Blockchain Venture Aimed at Tracing, Authenticating Luxury Goods - The Fashion Law
Farfetch partners with Facebook on global blockchain network
Louis Vuitton and Christian Dior Enter the Blockchain World
LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD
LVMH wants to conquer the metaverse. Can the luxury titan pull it off?