Instantly recognizable emblems of the brand, logos enrich designs in new and unexpected ways. Behind every logo lies the tradition and value of the House, an everlasting medium one can wear again and again. Following the idea of constant change and experimentation, different iterations of the logo have been presented each collection. The jumbo GG, a new, maximalist version of the historic monogram, animates a selection of ready-to-wear and accessories for the Aria collection.
As far as Gucci is concerned, every corner of your wardrobe should be covered in the Florentine label’s iconic GG monogram, even the most casual parts. That’s where these breezy shorts come in. A seriously suave style, they're crafted from a lightweight linen blend and shaped into a relaxed silhouette with an elasticated waistband and four pockets before they're cloaked in the interlocking emblem.
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