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An audacious journalistic exploration of the present and future of beauty through the lens of South Korea's booming K-beauty industry and the culture it promotes - by Elise Hu - NPR host-at-large and the host of TED Talks Daily K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection.

Flawless: Lessons in Looks and Culture from the K-Beauty Capital [Book]

Sarah Jennings - Director - Supply & Commercialization - RoC Skincare

The 14 Best Korean Makeup Brands of 2022 - PureWow

The 9 Best Korean Makeup Brands Of 2023 To Add To Cart

The 15 Best Korean Makeup Brands Of 2023

The 9 Best Korean Makeup Brands Of 2023 To Add To Cart

19 Best Korean Skincare Products to Elevate Your Routine 2023

The 14 Best Korean Makeup Brands of 2022 - PureWow

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21 Best Korean Makeup of 2022 for Dewy Skin, Shimmery Eyelids, and Blotted Lips: K-Beauty Makeup Reviews

The 14 Best Korean Makeup Brands of 2022 - PureWow

The 15 Best Korean Makeup Brands Of 2023

The 20 Best Korean Makeup Brands of 2023