Louis Vuitton Signs K-pop Girl Band Le Sserafim as Brand

LE SSERAFIM Named as Newest Louis Vuitton House Ambassador

LE SSERAFIM's Rehearsal Outfits For The Recent Louis Vuitton Show Go Viral — But For All The Wrong Reasons - Koreaboo

Members of K-pop girl band Le Sserafim, attend the Louis Vuitton News Photo - Getty Images

Blackpink - Wikipedia

LE SSERAFIM's new song Perfect Night to get special feature in Overwatch 2; In-game collab details inside

900 Serafim* Stock Photos, High-Res Pictures, and Images - Getty Images

K-pop's love affair with luxury fashion is wonderful, but bittersweet

LE SSERAFIM on Their FEARLESS K-Pop Debut

The Origins and Implications of Fashion Ambassadorship in K-pop – Seoulbeats

South Korean girl group Le Sserafim arrives for the Louis Vuitton Pre-Fall 2023 Show in Seoul, South Korea, Saturday, April 29, 2023. (AP Photo/Ahn Young-joon Stock Photo - Alamy

The reason luxury brands are on the race to select 4th generation K-pop idols as their new brand ambassadors

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LE SSERAFIM, LE SSERAFIM Wiki

LE SSERAFIM's Rehearsal Outfits For The Recent Louis Vuitton Show Go Viral — But For All The Wrong Reasons - Koreaboo

K-pop group LE SSERAFIM is Louis Vuitton's newest brand ambassador