Great Work: A De Beers Campaign

The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

De Beers Launches New Diamond Advertising Campaign Celebrating Commitment And Purpose, the Centurion

De Beer's Diamond Advertising Campaign: A Research Paper – the blogger dropout

De Beers ad campaign Print ads, De beers, Guerrilla advertising

Turning Obstacles into Advantages in Your Advertising and Marketing

De Beers launches new global branding campaign - Jeweller Magazine: Jewellery News and Trends

De Beers names Lupita Nyong'o as global ambassador

How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic

De Beers Invented Engagement Rings With an Ad Campaign - Videos - NowThis

A look back to when De Beers changed the rules of engagement, Marketing

Turning Obstacles into Advantages in Your Advertising and Marketing

My favourite ad of all time: DeBeers 'A diamond is forever' from 1938 onwards - Mumbrella Asia