IKEA's Iconic Frakta Shopping Bag Is Getting a Serious Makeover

HAY gives Ikea's iconic blue bag a makeover

Ikea responds brilliantly to the Balenciaga £1,670 bag which looks like their iconic tote bag, The Independent

Virgil Abloh IKEA FRAKTA Bag Redesign

IKEA bags

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IKEA Pride Rainbow Bag

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IKEA Responds To Balenciaga's $2,145 Bag Which Looks Exactly Like IKEA's 99-Cent Tote Bag

IKEA's Iconic Frakta Shopping Bag Is Getting a Serious Makeover

IKEA Bag Redesign - New FRAKTA Bag Design