International Marketing: A Diamond is Forever: DeBeers New

International Marketing: A Diamond is Forever: DeBeers New Multifaceted Marketing Strategy

Diamonds are Bullshit - De Beers and the A Diamond is Forever campaign : r/advertising

De Beers Ends Lab-Grown Engagement-Ring Test

TIL: The tradition of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds.

DE BEERS FOREVERMARK LAUNCHES IN BELGIUM – De Beers Group

Why De Beers Couldn't Sell Diamonds to Men, by Yasmine Ghattas (@yasmineghattas)

De Beers Diamond Is Forever ad campaign

The short history of the diamond engagement ring

Sound Advice for Creating a Slogan: Forget Words

De Beers Looking To Alter Diamond Industry – Again

A look back to when De Beers changed the rules of engagement, Marketing

The History of De Beers and Diamonds

How Special Is a Diamond, Really? - Fair Observer