Swatch group's brand hierarchy?
The SWATCH Group – A financial review. Its gains, losses, risks and prospects. – NUS Horology Club
Top Swiss Watch Brands 2022 - A Report By Morgan Stanley – IFL Watches
A close look at the Seiko brand portfolio and what it can teach us about branding strategy, by Francis Jacquerye, woodshores
Swatch Group Half-Year Report: Cost-Cutting & Reorganization In Anticipation Of Hoped-For Sales Rebound
Brand positioning of Swatch group
Swatch Group: first half-year report infographics
Swatch Group's Brand Audit and New Positioning
Swatch - The Last Great Innovation in Horology
Positioning in marketing: definition, challenges, examples [guide 2021].